If your feed is full of people filling giant buckets with soft, foamy, brightly coloured candy, you've met the Swedish candy trend. What started as lineups around the block at Swedish candy shops in New York has become one of the biggest sweet obsessions of 2026 — and you don't need a plane ticket to try it.
What makes Swedish candy different?
Two things: texture and flavour. Swedish gummies and foam candies (like the famous skumtoppar marshmallow treats) are softer and chewier than typical North American gummies — less rubbery, more pillowy. And the flavours go places Canadian brands don't: elderflower, pear, salty licorice, raspberry-licorice combos, and sour fruit blends that taste bright and natural rather than artificial.
The brands to know
BUBS is the headliner — their ovals and skulls in flavours like raspberry-licorice and ocean salt are what most people picture when they think Swedish candy. Beyond BUBS, the category covers a huge range of Scandinavian gummies, foams, and sour mixes designed for exactly the pick-and-mix experience that's blowing up online.
The viral "build your own bucket" format
Half the fun of Swedish candy is the mix. Filling a big bag or bucket with a personalized blend of shapes, colours, and flavours makes for satisfying content — and a genuinely better snacking experience, because you get exactly what you like. It's social, it's customizable, and it photographs beautifully.
Where to buy Swedish candy in Canada
Instead of paying international shipping or waiting on a US reseller, you can get authentic Swedish candy shipped across Canada from our shop in Belleville, Ontario. Browse our Swedish candy collection and mix it with gummies and sour candy to build your own pick-and-mix bag.
Join the trend everyone's lining up for — without the line.